The WAG launches its new website, wag.ca, and new brand in the summer.

In May 2010 the WAG’s new website and brand receives two Signature Awards, distributed by the Advertising Association of Winnipeg. Velocity Design (formerly Spacecadet Design), which spent several months creating the Gallery’s website, wins the category of Website Design. WAG Graphic Designer Lisa Friesen and independent graphic designer Frank Reimer receive the award in the Redesign/Rebrand category for their distinctive design and rebranding of the new WAG logo and its uses in advertising, publications, signage, and letterhead.